Since our inception, we’ve provided creative people with the tools to realize their dreams. And if there’s one thing we’ve learned in our 130-year history, it’s that creativity doesn’t discriminate.

The Kodak Girl was born in 1893. At a time when women were fighting to be recognized outside of domestic duties, Kodak Women were the ones in charge of pressing the button.

Things have come a long way since then. But there’s still a long way to go. Only 37% of jobs in the creative industries are filled by women.* 100 years after women first won the vote in the UK, they are still underrepresented in comparison to their male counterparts.

As a brand, we remain committed to championing female creativity. From the scientists in our labs, to the technicians in our factories, and the photographers and filmmakers using our film on a daily basis – we believe in gender equality.

Use #KODAKWOMAN for the chance to be featured on Kodak’s social channels.

 
 

Kodak has collaborated with British fashion brand Jigsaw on a capsule collection of t-shirts and sweatshirts to launch #KODAKWOMAN on International Women’s Day, March 8. The four pieces will be available in the UK initially and in the US and Australia at a later date.

Shop the collection - UK

Shop the collection - US

 
 

 

 
 

*Women make up 52 percent of the UK workforce overall but only a third of employees in the creative industries are female.