Since our inception, we’ve provided creative people with the tools to realize their dreams. And if there’s one thing we’ve learned in our 130-year history, it’s that creativity doesn’t discriminate.

The Kodak Girl was born in 1893. At a time when women were fighting to be recognized outside of domestic duties, Kodak Women were the ones in charge of pressing the button.

Things have come a long way since then. But there’s still a long way to go. Only 37% of jobs in the creative industries are filled by women.* 100 years after women first won the vote in the UK, they are still underrepresented in comparison to their male counterparts.

As a brand, we remain committed to championing female creativity. From the scientists in our labs, to the technicians in our factories, and the photographers and filmmakers using our film on a daily basis – we believe in gender equality.

Use #KODAKWOMAN for the chance to be featured on Kodak’s social channels.